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Germany’s Paulaner opens 1st U.S. brew pub in New York City’s Bowery

Bh_NYC_Logo-Portrait_RGBPaulaner International  Bavaria’s biggest brewer, has opened its first U.S. microbrewery restaurant in New York City, the first, it says, of others planned for across the county. It operates 25 worldwide. It’s called Paulaner Brauhaus & Restaurant NYC.

Located in The Bowery at 265/267 Bowery, it occupies a building once known as Sammy’s Bowery Follies,  a popular cabaret in the 1940’s and 50’s. The new beer hall features house-brewed beers – including the brewery’s classic Hefeweizen, Munich Lager and Munich Dark, and such seasonal brews as Salvator, Oktoberfest and Maibock. The food is described as contemporary, artisanal Bavarian cuisine.

The 9,800-square-foot industrial-style space, designed by New York-based Morali Architects, showcases its copper and steel brewing tanks in the center, and features seating for 240, exposed brick walls, 14-foot ceilings and a design, the company says was inspired by both Paulaner’s Bavarian heritage and the Bowery area’s history.

Paulaner master brewer Andreas Heidenreich is overseeing the on-site microbrewery, which features customized brewing equipment designed by Caspary. The 8.5-barrel brew house will produce about 1,700 barrels of beer annually. The equipment includes two 10 HL cylindro-conical wheat beer tanks, one 20 HL fermentation vessel, two 20 HL flat conical storage tanks and three 20 hl cylindro-conical universal tanks. Total fermentation and storage capacity will be 140 HL. Five 10 HL dispensing tanks will connect directly to taps at the bar.

Rudy Tauscher, president and founder of Paulaner Brauhaus & Restaurant NYC, a native of Southern Germany, previously was the general manager at the Mandarin Oriental Hotel and the Trump International Hotel in Manhattan.   After over 20 years in the hospitality industry, he decided to become an entrepreneur and partner with Paulaner to bring the microbrewery and restaurant to New York.

“I spent my summer vacations working in my father’s brewery so it’s in my DNA,” said Tauscher. “With Paulaner, everything came together. They wanted to launch a flagship brewery and restaurant in New York – I know the brewery business and I’ve opened two successful hotels in Manhattan as a general manager.”

Paulaner, under the umbrella of Paulaner Bräuhaus Consult GmbH, operates more than 25 microbreweries worldwide.

Paulaner may be the first foreign brewer to open a brewery in New York City, but it is not alone in operating its own beer hall.  Hofbräuhaus, another Bavarian brewer, operates Hofbräu Bierhaus NYC, an Americanized version of the Hofbräu Haus in Munich, near Grand Central Terminal at 712 3rd Ave., at E. 45th St. Also, Belgian Beer Café, franchised by Belgian brewer Anheuser-Busch InBev, is expected to open later this year at 220 Fifth Ave. at 26th Street. Another Belgian Beer Cafe is at Newark Liberty International Airport.

 

 

 

 

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Teutonic beer and sausage on the menu at Prost Grill & Garten in Garden City

24 taps at Prost, half of them German

Jim McCartney acquired his love of beer as a teenager drinking along the waterfront in Breezy Point, Queens. His interest in German food was cultivated by the meals he shared with his dad, a banker, at the German restaurants of Glendale.

Now, McCartney, a former Brooklyn assistant district attorney and Manhattan Catholic high school theology teacher, is embarking on a third career that combines his two early loves. He’s become a restaurateur and bar owner with a long-time friend Bill Daly, with the recently opened Prost Grill & Garten in Garden City, Long Island.

Modeled on a modern Berlin-style bistro and inspired by a Wurstküche, an exotic sausage bar in downtown Los Angeles, Prost offers 24 beers on tap, half of them German, and a menu filled with sausages and more.

Opened since August in a Franklin Avenue storefront next to the LIRR tracks that once housed a dry cleaning shop, Prost brings something different to a main street where the nearest beer destination is the Belgian-flavored Waterzooi.

Daly and McCartney, who had the idea of creating a bar and grill, last year flew out to Los Angeles to check out Wurstküche. “We loved it,” said McCartney. For more ideas, they flew to Munich and Berlin, where they discovered the “modern clean look” of bistros there. They incorporate some of those elements into the design of Prost, though it’s unlikely bar tops and tables in Germany were not made from the reclaimed wood of three bowling alleys as they are at Prost.

Prost owner Jim McCartney

McCartney said he went the German route, because he felt the community needed something different. “There’s nothing like this here except Plattdeutsche Park,” he said referring the sprawling, venerable Franklin Square bastion of Teutonic cuisine.

Prost’s draft beer list, not surprisingly is strong with German beers, including Franziskaner, Radeberger, Spaten, Hofbräuhaus, Warsteiner, Weihenstephaner, Tucher and Gaffel Kolsch on draft; as well the local Barrier Brewing kolsch and rauch beer. But three’s also Brooklyn IPA and Dogfish Head 60 Minute IPA and Sam Adams Boston Lager, to name a few. Bud and Coors drinkers will find their brews served in bottles.

“We’re constantly exploring diffident beers to be on tap,” McCartney said, noting his surprise that brews from Germany have been out selling the American craft beers on tap. His top sellers, so far, he says, are Hofbräu, Spaten Oktoberfest, Gaffel Kolsch and Weihenstefaner. Glassware, too, matches the brands, for the most part.

The menu, devised by McCartney and Daly with chef Thomas Rockensies, a Culinary Institute of Americagraduate who is McCartney’s cousin by marriage, leans heavily, of course, on sausage offerings. These include traditional German (includes bockwurst, bratwurst and knockwurst), Italian sweet and hot, Moroccan lamb merguez, a variety of chicken sausages, and a variety of exotic meat sausages including venison, alligator and buffalo. There’s even a soy-based vegetarian offering. Toppings include sautéed onions, mushrooms, sauerkraut, onions and peppers, cheese sauce, chili, jalapeno or red cabbage. There’s also a Bavarian pretzel the size of a dinner plate and an Alsatian flame cake, burgersand a handful of German entrees, not to mention Buffalo chicken wings. Sauerbraten is a weekend special.

Grilled bockwurst with onion topping, fries and Hofbrauhaus Oktoberfest at Prost

Sausages, which start at $7, are served on a baker’s roll with a choice of two toppings.  A large side of very good fries with dipping sauce adds $5 to your tab. Half-liters of brew start at $7. Full liters are available, too.

Prost Grill & Garten, 652 Franklin Ave., Garden City; 516-427-5215, is open from noon to midnight Monday through Wednesday, and Thursday through Saturday from noon to 1 a.m.

All that’s missing, thankfully, is an oompah band for that we’ll bend an elbow and toast “prost!”

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