Thirty New York wines will be showcased beginning in July at a Shanghai, China, wine exhibition.
The Shanghai New York State Wine Outlet will combine the functions of exhibition, promotion, trade and sales services. The wine selection was curated by Empire State Cellars, the wine-tasting room/retail store at the Riverhead, NY Tanger Outlet Center, which markets 500 New York alcoholic beverages under its farm winery license. Empire State Cellars is a satellite tasting room owned by Peconic Bay Winery.
In October, James Silver, Empire’s general manager, intends to travel to China to represent this selection of luxury New York wines to distributors in Shanghai. Silver, also general manager of Peconic Bay, is a former high-end restaurant sommelier
The Shanghai showcase will feature bottlings from Anthony Road Wine Co. and Shaw Vineyards in the Finger Lakes; Hudson-Chathem Winery in the Hudson Valley and Bedell Cellars, Channing Daughters Winery, Jamesport Vineyards, Medolia Vineyards, Paumanok Vineyards, Peconic Bay Winery and Shinn Estate Vineyards, all on the East End of Long Island.
“We know about the tastes of China’s emerging middle class, and this new consumer demands authenticity and quality,” Silver said in a statement. “That’s why ESC is delivering some of the greatest names in New York winemaking – well made, hand-crafted products from smaller family-owned and operated wineries.”
The Shanghai outlet is expected to conduct promotional events, wine education classes, coordinated professional trade shows and wine sales and matchmaking events for distributors and buyers.
It’s not the first time Long Island wines have found their way to China. In 2010, Peconic Bay and six other East End, Long Island, wineries combined to ship seven pallets, each 56 cases, of wines to a Bejing-based marketer.
China is considered an exploding wine market and wines from California, Australia, South American and Europe can be found on the menus of high-end restaurants in China. Wine sales in China are expected to rise by 17 percent per year over the next five years, according to a recent forecast by the market research group Euromonitor International.
According to the New York Wine and Grape Foundation, the statewide trade group based in Canandaigua, less than 15 percent of New York’s wine production is exported.
The Shanghai program resulted from a cooperative efforts of the New York State Small Business Development Center, the New York State Department of Agriculture and Markets, the New York Wine and Grape Foundation, the New York State Department of Economic Development and the China International Exhibition & Trading Center of Wine & Beverage, in the Waigaoqiao Free Trade Zone in Shanghai.